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How Important is Customer Retention in Today's Marketing?
In today's competitive business environment, customer retention is integral to success. Many companies invest a substantial amount of time and money into developing customer relationships only for those relationships to quickly dwindle due to a lack of engagement on the part of the customer. It's no secret that customer retention is critical to the success of any company. In order to maintain a healthy customer base, it is essential to engage your customers and foster a relationship where they feel appreciated. By providing value and consistently keeping your customers happy, you'll be less likely to see them stray. Customer retention is one of the most important aspects of marketing and it's essential to make sure that you're doing everything possible to keep your customers around. By engaging your customers and investing time and money into developing relationships, you're guaranteed to see a return on your investment.